An ordinary man with shopping bags carries a $2.7 million net worth. The gap between how he looks and what he owns makes you check yourself against the signs. Quietly rich is an identity many viewers hope they already hold.
How the packaging works
Title
The title promises nine signs the viewer can score themselves against.
Thumbnail
The thumbnail contrasts a huge net worth with an everyday shopping trip.
Remix this
Use this when your point is that success hides in plain sight. Pair a big precise number with a deliberately ordinary scene. The mismatch does work a shiny lifestyle shot never could.
The transferable lesson
Pair the big number with a deliberately ordinary scene
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