Taped lips on a bed of cash is a strange enough image to stop the scroll, and say nothing deepens the puzzle instead of solving it. The title adds regret, you will wish you had found this. An odd image plus an unexplained rule equals a click.
How the packaging works
Title
The title stirs regret by promising advice you will wish you had before getting rich.
Thumbnail
The taped mouth on a pile of cash acts out the say-nothing rule without explaining it.
Remix this
When your lesson fits a short odd rule, put the rule in the image and act it out physically. The stranger the picture, the less the text needs to explain. Make sure the video pays the rule off.
The transferable lesson
A strange image plus an unexplained rule demands a click
NichePersonal FinanceFinance
Click driverCuriosity GapLoss Avoidance
Visual signalCurrency / Money
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
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