10:47I wore the same shirt every day for 3 years.
Save referenceExpectation Violation
Wearing one shirt for three years is odd enough to stop the scroll on its own. The shrug and the day count play it straight, which makes the choice look deliberate rather than lazy. You click to learn what he gets out of it.
Title
The title states the strange habit and its length plainly.
Thumbnail
The image shows the shirt in question with a day count and a shrug.
When your experiment sounds strange, lean into the strangeness rather than justifying it. Note how the image says day 976 while the title says three years, so the two surfaces never repeat a number.
Play a strange habit straight and let viewers ask why.
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.