20:53Exercise Scientist Critiques Magnus Midtbø: How Is He This Strong?
Save referenceExpectation Violation
The person shocked is a strength expert, someone meant to be past surprising. Not possible over a feat you can actually see makes the picture argue with itself. A famous climber's strength judged by science is the story, and the how stays inside.
Title
The title pairs the expert's credential with the question everyone asks about him.
Thumbnail
The thumbnail shows the feat with the expert's shocked face calling it not possible.
If you are the expert, let your genuine shock be the signal, because a hard-to-impress judge being impressed is the story. Show the feat, keep the explanation back.
An unshockable expert, shocked, is the story
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.