A real switch story with the ending held back. You see exactly which phones are in play, so the only unknown is whether the move paid off. Anyone weighing the same jump has to find out before they spend.
How the packaging works
Title
The title sets up a switch story and withholds the ending.
Thumbnail
The thumbnail holds both phones to camera so shoppers recognise the exact matchup.
Remix this
When you test something your viewers are considering, show the exact products clearly and hide only the outcome. Shoppers need to recognise the choice before they care about your verdict.
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