The last tutorial you'll ever need sells one thing, being complete. That is what a beginner wants most from a full course. Swapping only the logo turns one design into a series. Returning viewers know the format before they read a word.
How the packaging works
Title
The title names the tool and version and flags the beginner level.
Thumbnail
The familiar layout with a swapped logo signals another entry in the series.
Remix this
When one packaging design works, run it again and rotate a single slot, here the tool logo. Repeating a look builds recognition faster than a fresh design each time.