Iman sits relaxed in front of $1,000,000, so the number feels casual, like something a teenager could reach. Naming teenagers lets young viewers claim it. Still, the same million sits in the title and image, doing one job twice.
How the packaging works
Title
The title names teenagers and caps the promise at seven tips.
Thumbnail
The thumbnail shows Iman sitting relaxed in front of the million.
Remix this
Use this when a big number could scare your viewer off. Pair it with a named group that makes it feel claimable, and keep your body language casual. Put the number on one surface only.
The transferable lesson
Casual delivery makes a huge number feel reachable.
What to avoid copying
The same figure appears on both surfaces; vary the numbers.
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