9:039 Genius Illustrator Tips You’ll Wish You Knew Sooner
Save referenceLoss Avoidance
The Illustrator logo is the badge that stops the right viewer, users of the tool cannot scroll past their own software. Wish you knew sooner stings a little, which helps. But genius hacks mostly restates the title, and the nine tips stay invisible.
The title promises nine tips and a sting of regret for not knowing them.
The thumbnail flags the Illustrator tribe with its logo but repeats the title's key word.
Use this when your video serves one tool's users. Place the tool's logo where it cannot be missed, it is the price of entry for that tribe. Give the text a job the title has not done.
The tool's logo is the tribe's price of entry.
What to avoid copying
Do not repeat the title's strongest word in the thumbnail.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.