Seven unfamiliar icons floating around the creator make you wonder what each one does, and that is the click. The mystery works because none are recognisable. The text, though, repeats the title word for word, spending prime space on an idea already sold.
How the packaging works
Title
The title promises seven new tools and a disbelief hook.
Thumbnail
The thumbnail circles seven unknown icons around the creator but repeats the title's words.
Remix this
Use this for list videos about unknown tools. Arrange the icons around your face so the count is visible at a glance. Put text on something new, what the tools do, or who they replace.
The transferable lesson
Unknown icons carry the mystery; text must add something new.
14:09