New way tells founders the rules just changed, and nobody building a company can afford to run on old rules. The image adds the prize with a different number, a 20x company. The method and the outcome each get their own surface.
How the packaging works
Title
The title declares the old playbook out of date.
Thumbnail
The image text names the outcome the new way unlocks.
Remix this
Use this when a real shift changes how your audience works. Claim the new way in the title and put the size of the prize in the image, keeping the two jobs separate.
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