Anyone about to publish fears learning painful lessons the hard way. The title offers those lessons second-hand, before the mistakes cost anything. The icons circle the author like traps waiting around him, turning seventeen invisible dangers into things you can see.
How the packaging works
Title
The title offers hard-won lessons before the viewer pays for them.
Thumbnail
The thumbnail circles the creator with icons of the dangers ahead.
Remix this
Use this when you can spare beginners your own painful lessons. Centre yourself and surround the frame with icons for the dangers. The face carries trust while the icons make the list feel real.
The transferable lesson
Icons around the face turn invisible risks visible