22:01I Tried Every Lip Balm Ever Made (here are the best 💄)
Save referenceScale & Specificity
Every lip balm ever made is an absurd promise, and the wall of real tubes around him makes it look half true. The crowd of products is proof the work got done. You click to skip the testing and jump straight to the verdict he paid the hours for.
Title
The title claims total coverage and promises a final verdict.
Thumbnail
The thumbnail surrounds him with the actual products as proof of the work.
When your video's value is testing at volume, show the sheer number of things you tested in one frame. The pile is the proof of work. Keep the winners unmarked so the verdict stays inside.
Show the volume tested, hide the verdict
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.