A man standing chest deep inside his own aquarium is scale you have to look at twice. The room-sized tank says this contest went further than anyone sensible would go. The title's prize adds stakes, but the image wins the click by making the biggest entry unmissable.
How the packaging works
Title
The title sets the contest format and the prize on the line.
Thumbnail
The thumbnail shows the maddest entry, a walk-in aquarium with its builder inside.
Remix this
When you run a challenge or showcase, put the most extreme entry in the image at a scale that needs a second look. A person inside the build beats a person beside it for showing size.
The transferable lesson
Put a person inside the build to make scale undeniable
NicheAnimalsChallenges & Stunts
Click driverScale & SpecificityStakes & Tension
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
52:16