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Making Street Art On Most Famous Wall in LA thumbnail10:48

Making Street Art On Most Famous Wall in LA

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What to study

Timeliness & Exclusive Access

The pink angel wings are a wall people have queued to be photographed on, so the image proves the famous claim instead of just repeating it. An artist in a mask about to spray something that known raises one question, is he allowed to do that.

How the packaging works
Title

The title makes the access claim, the most famous wall in LA.

Thumbnail

The thumbnail shows the recognisable wings mural, proving the venue is the famous one.

Remix this

When your access claim involves a place, pick an angle where the landmark is unmistakable. A recognisable backdrop proves the claim no text could. If the spot is not known by sight, the title must carry it.

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Making Street Art On Most Famous Wall in LA thumbnail

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The transferable lesson

A recognisable landmark proves the access claim

NicheArt
Click driverTimeliness & Exclusive AccessStakes & Tension
Turn the lesson into a decision

Apply this pattern to your next video.

Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.

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