13:22£100 budget challenge at Costco
Save referenceScale & Specificity
A fixed budget at a bulk warehouse is a game viewers score along with, and the huge sandwich platter previews what £100 buys. But the text repeats the title's number and the store name, spending the whole surface on an idea the title already sold.
Title
The title sets the game, a hard £100 cap at Costco.
Thumbnail
The thumbnail shows the haul mid-game but repeats the title's number and store.
When you run a budget challenge, keep the number in one place, title or image, never both. Spend the freed text on the result, what the money actually bought, or on the rule that makes this run different.
Never repeat the same number on both surfaces
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.