14:20How Long Can I Live on £10 of Food from B&M?
Save referenceCuriosity Gap
The question holds back one number, how many days ten pounds buys. The real note and the giant store logo make the challenge concrete. This is a series at work. The same face, note and question return, with only the shop swapped each time.
Title
The title reruns the proven survival question with a new store in the slot.
Thumbnail
The thumbnail keeps the note and shocked face and swaps in the new store's logo.
When one format works, franchise it by rotating a single slot, here the shop. Keep everything else identical so returning viewers recognise the game before they read a word.
Franchise a winner by rotating one slot per episode
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.