11:58How Long Can I Live Off £10 of Food from Farmfoods?
Save referenceCuriosity Gap
The question has one answer and the packaging never gives it. How long can ten pounds really last? The real note in his hands and the store's own logo make the test feel genuine. The shocked face hints the answer surprised even him.
Title
The title asks a survival question with a hard ten pound limit.
Thumbnail
The thumbnail holds up the actual ten pound note beside the store's logo.
Use this when your test ends in one number the viewer cannot guess. Ask the question in the title, show the stakes in the image, and keep the number for the video.
Withhold the number the whole video exists to find
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.