A million-dollar app in five hours is a sum your brain will not leave alone. The picture pushes the other way, no office, no code, just a bloke at a picnic table. The gap between the claim and the calm scene makes you check.
How the packaging works
Title
The title pairs two numbers that should not fit in one sentence.
Thumbnail
The image undercuts the claim with an ordinary man working at a park table.
Remix this
Use this when your claim sounds impossible. Pair the wild number with an ordinary scene instead of matching its energy, because the mismatch reads honest and doubles the itch.