This aims at money already spent. Anyone with a collagen tub on the shelf has to check whether it is wasted. The pooping line makes the waste vivid and a little gross. The unless clause holds back the fix, so the click stays needed.
How the packaging works
Title
The title says the money is wasted and dangles the one fix.
Thumbnail
The image shows the product and spells out where the wasted powder goes.
Remix this
Target a purchase your audience has already made. Name the waste in plain, vivid words in the image, and keep the one condition that fixes it inside the video.
The transferable lesson
Aim at money already spent, then withhold the fix
NicheHealth & Fitness
FormatAdvice
Click driverLoss AvoidanceCuriosity Gap
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
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