This was a part of a phone nobody could buy yet, held in an ordinary hand. The keys and knife beside it promise a torture test on the spot. Seeing the future early, then watching someone try to scratch it, is the pull.
How the packaging works
Title
The title names the unreleased phone and its mystery screen material.
Thumbnail
The thumbnail shows a hand holding a clear screen panel with keys and a knife laid nearby.
Remix this
If you get early access to anything in your field, show it in hand with the test you plan to run laid beside it. The props promise the experiment without giving the result away.
The transferable lesson
Early access plus visible test props sells the experiment.
5:02