23:29The BEST Facebook Ad Campaign Structure for 2026
Save referenceTimeliness & Exclusive Access
Old versus new tells every advertiser their current setup may be out of date. Platforms change constantly, so the worry is believable, and the year stamps the claim as current. The click is a quick check that your money is not running on last year's playbook.
Title
It promises the current best structure, stamped with the year.
Thumbnail
It splits the screen into old and new so your setup feels instantly dated.
Use an old and new split when your field genuinely changes each year. Place the two labels over real screens so the shift feels concrete. Save it for real changes or the frame wears out fast.
Date the old way to sell the new one
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.