Fear does the work. The image says your privacy is already gone and the big phone and internet company logos name who took it. Fix it now gives the fear a way out, and the calm title promises the actual steps.
How the packaging works
Title
It promises a calm, practical guide to fixing the problem.
Thumbnail
It screams the threat, names the companies involved and demands you act now.
Remix this
Use this split when your topic is a threat with a fix. Let the image carry the alarm and keep the title calm and practical. The meme art only lands with an audience that lives in that culture.