Five levels of making money promises a map. A map invites you to find your own level, and that question is hard to leave open. The business scientist label gives the guest fresh authority. Plain job titles do not carry that spark.
How the packaging works
Title
The title turns making money into five levels the viewer wants to place themselves on.
Thumbnail
The business scientist label makes the guest sound like a new kind of expert.
Remix this
If you interview guests, give them a two word label that sparks a question rather than their formal title. Levels and stages make viewers place themselves. Self placing pulls the click.
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