Grow it three times faster is the outcome every plant owner wants for the plant already on their shelf. The image then gives an order, prune the runners, which sounds backwards, cutting to grow. You click to learn why the trim speeds it up.
How the packaging works
Title
The title sells the speed, three times faster growth.
Thumbnail
The command to prune the runners names the surprising action on a clean black frame.
Remix this
Pair an outcome title with a command in the image that reveals the surprising action but not the reason. If the action sounds slightly wrong, even better, because the why becomes the click.
The transferable lesson
Reveal the surprising action, hide the reason it works.
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