7:30How I Have Time For Everything (From A Principal At Amazon)
Save referenceDesired Outcome
Anyone with a demanding job wants time for everything. The icons floating around show what “everything” means here, a baby, a dog, golf and music, plus the Amazon and YouTube logos. “Principal at Amazon” in the title tells you the job is serious, so the answer is worth hearing.
The title promises the outcome and stamps it with a serious job title.
The thumbnail turns a packed life into icons floating around him, with his hands raised as if he's calmly juggling them all.
Use this when your credential does the heavy lifting. Put it in the title and show the busy life as simple icons. Each icon is a claim the video must back up, so only show what is true.
Show everything competing for your time as icons and put the credential in the title.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.