If you or someone you love takes one of these pills, you cannot scroll past. The named labels make the danger personal rather than abstract. The white coat gives the warning a source with authority, which a scare on its own would not have.
How the packaging works
Title
The title counts ten dangers and ranks them at most dangerous.
Thumbnail
The thumbnail floats recognisable named pills around a doctor who can judge them.
Remix this
Use this when your list touches things viewers already own or take. Show the real recognisable items, because a named thing beats a category. The warning must hold up in the video or trust dies with the click.
The transferable lesson
Danger lands hardest on things the viewer already owns.