You are using only 10 percent is a charge most viewers quietly suspect is true of them. The missing 90 percent becomes a gap only the video can close. The title backs the charge with a 30 billion dollar founder's weight.
How the packaging works
Title
The title supplies the heavyweight founder behind the claim.
Thumbnail
The thumbnail accuses the viewer of using a tenth of the tool.
Remix this
Use this when your audience uses a tool daily but only skims it. Tell them plainly how little of it they use, then let an expert's name back the claim.
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