Millions of people guard a streak in this app, and the cracked owl beside the question, did I waste 2000 days, puts their own habit on trial. The title holds back the verdict, so the only way to settle it is to watch.
How the packaging works
Title
The title states the huge time spent and asks whether it worked.
Thumbnail
The thumbnail shows the app's mascot cracked and asks if the days were wasted.
Remix this
If you test a tool or habit your audience uses daily, frame the result as time they might be wasting. Their own routine is on trial, not yours, and that is why they click.
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