The split shows two jobs in one day, morning cardio then evening weights. The title admits the odd habit and dangles the reason, why twice a day. You click for the logic, and the physique suggests the logic works.
How the packaging works
Title
The title dangles the reason behind an unusual habit.
Thumbnail
The image splits the day into two clearly different training sessions.
Remix this
Use this when your routine breaks the usual advice. Show the two halves side by side and keep the why in the title, unanswered.
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