9:13Alex Hormozi's Facebook Ads Strategy for 2026
Save referenceExpectation Violation
Most people believe paid ads are hard and expensive. A famous business face calling them so easy breaks that belief, and the tweet card format makes the quote feel real and on the record. You click because you want him to be right.
Title
The title borrows a famous name and stamps the strategy with a year.
Thumbnail
The thumbnail shows the bold claim as a tweet beside the recognisable face.
Use this when a respected name has said something your audience doubts. Show the quote as a real post or card, not plain text. The card format makes the words feel documented, not invented.
A documented quote beats the same words as caption
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.