The books pile up and the professor shrugs, which is exactly how the viewer feels. Where to start names the real blocker as it is not desire, it is overwhelm. The click buys relief from that stuck feeling.
How the packaging works
Title
The title welcomes beginners to a subject that usually feels closed.
Thumbnail
The thumbnail shows the overwhelming stacks of books and a helpless shrug.
Remix this
Use this when your audience wants something but feels lost at the entrance. Show the overwhelming pile and ask the stuck question. Naming the blocker beats selling the dream to someone already sold.
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