The title sells the outcome, fifteen million in a year. The whiteboard sells the method, a named rule and a simple pie chart, without giving it away. Outcome plus visible system is a strong pair because the how looks learnable.
How the packaging works
Title
The title carries the money outcome and the timeframe.
Thumbnail
The image teases the method, a named rule with a simple chart.
Remix this
If you teach business or money, put the outcome in the title and a named rule on the image. A hand-drawn chart reads as a real system, not a slogan.
The transferable lesson
Outcome in the title, named method teased in the image
10:34