11:37How This Homeless Drug Addict Became A Millionaire
Save referenceExpectation Violation
The mugshot shows the lowest point, gaunt, arrested, dressed in prison orange. The title jumps from that photo to millionaire in one line. The distance between picture and word is so wide you need the middle of the story.
Title
The title carries the after, a millionaire ending.
Thumbnail
The image carries the before, a real mugshot at rock bottom.
Use this when a story has a rock-bottom photo. Give the image the before, give the title the after, and let the gap between them do the asking.
Image holds the before, title holds the after
What to avoid copying
It trades on a real person's worst moment. Check the story is public and told with respect first.
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.