The title calls it dumb and the picture agrees, a bar of soap made from solid steel. Dumb things are not supposed to make a million dollars. That clash between silly object and serious number is the whole pull.
How the packaging works
Title
The title pits a dumb product against a serious number.
Thumbnail
The image reveals the odd object, steel soap gripped mid-wash.
Remix this
Use this when a result contradicts what the thing seems to deserve. Name the clash in the title, show the odd object clearly, and save the how for the video.
The transferable lesson
Silly thing, serious number, the clash is the click
6:58