The house looks beyond saving, with smashed windows and rubbish piled at the door, yet the title claims the flip made over £60k. The gap between the sight and the profit is the whole click. His unsure face invites you to doubt it with him.
How the packaging works
Title
The title states the deal and the £60k profit that makes it worth watching.
Thumbnail
The image shows the wrecked house and his doubtful face pointing at it.
Remix this
Use this when your result came from an ugly starting point. Show the worst honest photo of the before, and keep the number in the title. The rougher the start looks, the more the outcome needs explaining.
The transferable lesson
An ugly before makes a profit claim demand explanation.
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