A pill that costs more than most weekly food shops begs one obvious question, does it actually work. The huge staring eye puts you inside the experiment at the moment before swallowing. The price does the selling while the answer stays completely hidden.
How the packaging works
Title
The title names the experiment and its painful price.
Thumbnail
The image shows the tiny pill held beside one enormous staring eye.
Remix this
Use this when you test something your audience is tempted by but nervous to buy. Lead with the painful price in the title and keep the verdict out of the packaging entirely.
The transferable lesson
Test the tempting thing, price up front, verdict hidden
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