14:30How I Went From Obese To 8% Body Fat
Save referenceDesired Outcome
The same face on both sides makes the change believable. The before photo looks like the viewer who needs this, burger and bottle in hand. The after body is the dream state, so the how becomes worth a click.
Below this channel's typical views. Included as a creative reference.
The title claims the journey with a hard end number.
The image proves both ends of the journey with the same face.
If you teach a change, show your own before and after with matching framing on each side. Make the before honestly bad, props included, because a mild before kills the contrast.
Same person, both states, honest before, hard number
What to avoid copying
Fat kid works as a label because he aims it at himself. Pointed at anyone else it reads cruel.
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.