An open shark mouth behind a swimming man is pure fear at a glance. The title turns that fear into a question about you, would you do it for the money. You weigh the price against the jaws before you even click.
How the packaging works
Title
The title asks whether you would take the risk for the money.
Thumbnail
The image shows the open jaws that make the question scary.
Remix this
When your video involves real risk, aim the question at the viewer instead of describing yourself. Pair the scariest honest frame with the reward so people argue the trade in their heads.