The rule sounds simple until you actually see the money. A million dollars fills the entire frame and buries a grown man, so carrying it suddenly looks difficult. You click to discover whether anybody manages to walk away with it.
How the packaging works
Title
The title sets a simple game rule with a huge prize.
Thumbnail
The image buries the host in cash, showing the prize's true size.
Remix this
Use this when a simple rule hides a difficult truth. State the rule in the title and let the image show why winning is harder than it sounds.
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