Fans believe the grid holds the world's best drivers. The image attacks that belief, a price on each smiling face and PAY 2 PLAY in the middle. If seats can be bought the story wobbles, and you click to defend or confirm it.
How the packaging works
Title
The title questions a belief the audience holds dear.
Thumbnail
The image shows the paid-seat evidence, a fee beside each driver.
Remix this
When you challenge something your audience believes, name the exact belief and put a number on each piece of evidence. Believers click to argue, doubters click to feel right.