A basketball star in a Liverpool shirt is the wrong sport, and that clash makes you look. The title says he only bought 2%, the image says he made $100M, and the space between those numbers is the story you click for.
How the packaging works
Title
The title pairs the odd purchase with a tiny 2% stake.
Thumbnail
The image shows the sport clash and the $100M payoff.
Remix this
When a person crosses into a field they do not belong to, show the mash-up plainly. Split your numbers, the small stake in the title, the big result in the image.
The transferable lesson
Small stake in title, big payoff in image.
NicheGeneral Sports
Click driverExpectation ViolationScale & SpecificityCuriosity Gap
Visual signalLarge NumberArrowSupporting Text
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
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