A grown man wearing a jacket seemingly full of beer breaks the pattern instantly. The listing beside him shows the ad he bought from, so absurd promise and reality share one frame. You have to know whether it worked.
How the packaging works
Title
The title raises the stakes by claiming he bought every scam.
Thumbnail
The worn jacket beside its listing shows the test really happened.
Remix this
If you test claims or products, place the original ad next to you actually using the thing. The gap between promise and reality is the story, so pick the most absurd item as the face of it.
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