Fifty dollars in, $48k out. The gap between those numbers is the whole click. It sounds impossible to anyone running ads on a small budget. The title names that small budget, so the number feels aimed at you.
How the packaging works
Title
The title promises big results while naming the viewer's small budget.
Thumbnail
The cost and revenue card puts the impossible gap on screen.
Remix this
When your results pair a tiny cost with a huge return, show both numbers side by side and let the gap argue. Keep the words that make it feel reachable in the title.
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