10:30Why Are Football Shirts So Expensive?
Save referenceScale & Specificity
Two price tags hang from one shirt, made for under nine euros yet sold for almost ninety. The distance between those numbers feels unfair the moment you see it, and you want somebody to explain it. The title asks the exact question the tags provoke.
Title
The title voices the question the two price tags provoke.
Thumbnail
The thumbnail displays both genuine figures on the actual product.
Use this when a cost gap in your subject would surprise outsiders. Place both genuine numbers in the image and let the title demand the reason. If you teach pricing or business, your own industry hides a gap like this.
Show the gap in numbers, ask the why
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.