Money on fire is the whole argument. If you buy ads, this image says your budget is burning right now, and the title points the blame at the thing you already do. The dark frame keeps one object doing all the work.
How the packaging works
Title
The title claims the marketing they already pay for wastes money.
Thumbnail
One burning note on black makes the waste feel real.
Remix this
When your video attacks spend your viewer has already committed, show the loss as one physical object on a plain background. One burning, breaking or leaking thing beats any chart.
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