27:32I Paid Alex Hormozi $24k To Grow My Agency (Here's What He Said)
Save referenceCuriosity Gap
The title admits paying 24,000 dollars, and the image asks the question in your head, was it worth it. What the famous coach said stays hidden. The arrow pointing to a live call screenshot proves the access was real, which keeps the mystery honest.
Title
The title supplies the price paid and the famous name.
Thumbnail
The thumbnail asks the viewer's own question and proves the call happened.
Use this when you spent real money or time on something viewers are curious about. Name the cost, show proof it happened, and voice the exact question the viewer would ask.
Name the cost, ask the viewer's question
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.