10:50Panama Canal: The Biggest Megaproject in History
Save referenceScale & Specificity
The aerial shrinks a giant ship to a toy and the 82 km arrow puts a number on the distance. That scale earns the click. The Biggest Megaproject text just repeats the title word for word, a surface spent saying nothing new.
Title
The title names the subject and crowns it history's biggest project.
Thumbnail
The aerial adds the 82 km measurement and the toy-scale ship.
If you place text in the image, make it a fact the title leaves out, like the 82 km here. Check title and image as one sentence and cut any repeated phrase.
Image text must add a fact, never echo the title.
What to avoid copying
The image text repeats the title's exact phrase, which wastes the surface.
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.