A tower with 1.7 million floors is a number your brain cannot hold, and the image shows it dwarfing an entire city to prove the point. The title asks the what-if question, so the number stops being silly and becomes an answer you need explained.
How the packaging works
Title
The title asks a what-if question anyone can picture.
Thumbnail
The image answers with one tower and an impossible floor count.
Remix this
When you answer a what-if question, put the single most extreme number from your answer in the image. The stranger the figure, the more the viewer needs the working behind it.
The transferable lesson
Give the what-if an impossible but specific number.
NicheEngineering
Click driverScale & SpecificityCuriosity Gap
Visual signalLarge NumberUnusual ObjectSupporting Text
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
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