The tower looks like it is breaking apart, which your brain refuses to accept. You check the second photo to confirm the whole building really stands that way. A structure that seems to glitch in real life demands a second look, and the click follows.
How the packaging works
Title
The title promises a whole list of buildings this strange.
Thumbnail
The thumbnail shows one glitching tower from two angles as proof.
Remix this
If you teach with visuals, lead with your strangest real example rather than a typical one. When the image alone makes people ask how that can exist, your title only needs to promise more of the same.
The transferable lesson
One unbelievable real example sells the whole list
NicheEngineering
FormatList / Roundup
Click driverExpectation ViolationCuriosity Gap
Visual signalUnusual Object
Turn the lesson into a decision
Apply this pattern to your next video.
Bring the reference into a packaging brief, then decide what your title and thumbnail should each communicate.
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