The house being warned against looks like the home most buyers want, and that clash demands to know what is wrong with it. Fear of a six-figure mistake does the pulling. But the image text repeats the title's warning, selling the same idea twice.
How the packaging works
Title
The title issues a blanket warning while keeping the house types unnamed.
Thumbnail
The image points the warning at a house that looks like a dream buy.
Remix this
When you warn against something, show the most desirable-looking example of it, not a dud. The nicer the trap looks, the stronger the need to know why. Spend the text on the cost or the tell, not the warning again.
The transferable lesson
Make the trap look desirable, then the warning bites
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